Online Shopping in New Zealand
We’ve put together some numbers on Online Shopping in New Zealand.
1.78 million New Zealanders were shopping online in 2012, with over 50 percent of adults contributing to NZ$3.7 billion of online sales in the past year. The figures are expected to reach two million by the end of this year, with an expected spend of NZ$4 billion.
Check out our infographic “Online Shopping in New Zealand” for latest statistics and trends on online shopper demographics, On-Shore Vs Off-Shore online purchases by New Zealander. number of online purchases made and more.
Infographic by- Competitions.co.nz
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54% of population 18+ has shopped online in the last 1 month.
Demographic mix of online shoppers
On-Shore Vs Off-Shore online purchases by New Zealanders
75% of online shoppers purchase online to get a better overall deal.
|Get a lower price online than in shops||76%|
|Get a better overall deal||75%|
|Compare across product brands||71%|
|Shop outside of business hours||63%|
|Save time visiting shops||56%|
|Find something not available in shops||56%|
|Receive unbiased view of products||54%|
|Find something not available locally||54%|
|Read reviews by other consumers||46%|
|Remain anonymous when shopping||26%|
54% of New Zealanders own a smartphone. 74% of smartphone users have researched a product or service on their phone before making a purchase. 33% of smartphone users have used their smartphone to make a purchase.
Top online shopped categories
|Clothing / Shoes /Accessories||37.8%|
|Music CD/ Videos / DVDs||14.5%|
|Health and Beauty||15.2%|
|Travel related Services (hotels/cars)||27.6%|
Number of Online purchases Made
|Number of purchases||%age|
Online retail spending by rural New Zealanders has grown 20% over the 12 months to 31 March 2014, outpacing the14% growth rate for urban residents.
67% of online retail spending by rural kiwis has been at domestic merchant’s websites. For urban shoppers, 61% of their online retail spending has been at domestic site.