We’ve put together some numbers on Online Shopping in New Zealand.
1.78 million New Zealanders were shopping online in 2012, with over 50 percent of adults contributing to NZ$3.7 billion of online sales in the past year. The figures are expected to reach two million by the end of this year, with an expected spend of NZ$4 billion.
Check out our infographic “Online Shopping in New Zealand” for latest statistics and trends on online shopper demographics, On-Shore Vs Off-Shore online purchases by New Zealander. number of online purchases made and more.
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54% of population 18+ has shopped online in the last 1 month.
Demographic mix of online shoppers
Age Group
%age
15-24
52%
25-34
71%
35-44
68%
45-54
58%
55-64
49%
65-74
33%
75+
10%
On-Shore Vs Off-Shore online purchases by New Zealanders
Purchase type
%age
On-Shore Purchases
74%
Off-Shore Purchases
26%
75% of online shoppers purchase online to get a better overall deal.
Major reasons
%age
Get a lower price online than in shops
76%
Get a better overall deal
75%
Compare across product brands
71%
Shop outside of business hours
63%
Save time visiting shops
56%
Find something not available in shops
56%
Receive unbiased view of products
54%
Find something not available locally
54%
Avoid crowds
50%
Read reviews by other consumers
46%
Remain anonymous when shopping
26%
54% of New Zealanders own a smartphone. 74% of smartphone users have researched a product or service on their phone before making a purchase. 33% of smartphone users have used their smartphone to make a purchase.
Top online shopped categories
Categories
%age
Clothing / Shoes /Accessories
37.8%
Books/ Magazines
32.1%
Music CD/ Videos / DVDs
14.5%
Health and Beauty
15.2%
Toys
13.4%
Sports Equipment
9.4%
Airline Tickets
46.7%
Entertainment
28.9%
Travel related Services (hotels/cars)
27.6%
Number of Online purchases Made
Number of purchases
%age
1
6%
2-3
17%
4-5
15%
6-10
20%
11-20
15%
21+
14%
Don’t know
13%
Online retail spending by rural New Zealanders has grown 20% over the 12 months to 31 March 2014, outpacing the14% growth rate for urban residents.
67% of online retail spending by rural kiwis has been at domestic merchant’s websites. For urban shoppers, 61% of their online retail spending has been at domestic site.
Online Shopping in New Zealand
We’ve put together some numbers on Online Shopping in New Zealand.
1.78 million New Zealanders were shopping online in 2012, with over 50 percent of adults contributing to NZ$3.7 billion of online sales in the past year. The figures are expected to reach two million by the end of this year, with an expected spend of NZ$4 billion.
Check out our infographic “Online Shopping in New Zealand” for latest statistics and trends on online shopper demographics, On-Shore Vs Off-Shore online purchases by New Zealander. number of online purchases made and more.
Infographic by- Competitions.co.nz
To Publish this Image on your Blog or Website . Copy this code
54% of population 18+ has shopped online in the last 1 month.
Demographic mix of online shoppers
On-Shore Vs Off-Shore online purchases by New Zealanders
75% of online shoppers purchase online to get a better overall deal.
54% of New Zealanders own a smartphone. 74% of smartphone users have researched a product or service on their phone before making a purchase. 33% of smartphone users have used their smartphone to make a purchase.
Top online shopped categories
Number of Online purchases Made
Online retail spending by rural New Zealanders has grown 20% over the 12 months to 31 March 2014, outpacing the14% growth rate for urban residents.
67% of online retail spending by rural kiwis has been at domestic merchant’s websites. For urban shoppers, 61% of their online retail spending has been at domestic site.
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