We’ve put together some numbers on Online Shopping in New Zealand.
1.78 million New Zealanders were shopping online in 2012, with over 50 percent of adults contributing to NZ$3.7 billion of online sales in the past year. The figures are expected to reach two million by the end of this year, with an expected spend of NZ$4 billion.
Check out our infographic “Online Shopping in New Zealand” for latest statistics and trends on online shopper demographics, On-Shore Vs Off-Shore online purchases by New Zealander. number of online purchases made and more.
Infographic by- Competitions.co.nz
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54% of population 18+ has shopped online in the last 1 month.
Demographic mix of online shoppers
On-Shore Vs Off-Shore online purchases by New Zealanders
75% of online shoppers purchase online to get a better overall deal.
|Get a lower price online than in shops||76%|
|Get a better overall deal||75%|
|Compare across product brands||71%|
|Shop outside of business hours||63%|
|Save time visiting shops||56%|
|Find something not available in shops||56%|
|Receive unbiased view of products||54%|
|Find something not available locally||54%|
|Read reviews by other consumers||46%|
|Remain anonymous when shopping||26%|
54% of New Zealanders own a smartphone. 74% of smartphone users have researched a product or service on their phone before making a purchase. 33% of smartphone users have used their smartphone to make a purchase.
Top online shopped categories
|Clothing / Shoes /Accessories||37.8%|
|Music CD/ Videos / DVDs||14.5%|
|Health and Beauty||15.2%|
|Travel related Services (hotels/cars)||27.6%|
Number of Online purchases Made
|Number of purchases||%age|
Online retail spending by rural New Zealanders has grown 20% over the 12 months to 31 March 2014, outpacing the14% growth rate for urban residents.
67% of online retail spending by rural kiwis has been at domestic merchant’s websites. For urban shoppers, 61% of their online retail spending has been at domestic site.