We’ve put together some numbers on Online Shopping in New Zealand.
1.78 million New Zealanders were shopping online in 2012, with over 50 percent of adults contributing to NZ$3.7 billion of online sales in the past year. The figures are expected to reach two million by the end of this year, with an expected spend of NZ$4 billion.
Check out our infographic “Online Shopping in New Zealand” for latest statistics and trends on online shopper demographics, On-Shore Vs Off-Shore online purchases by New Zealander. number of online purchases made and more.
Infographic by- Competitions.co.nz
To Publish this Image on your Blog or Website . Copy this code
54% of population 18+ has shopped online in the last 1 month.
Demographic mix of online shoppers
| Age Group | %age |
| 15-24 | 52% |
| 25-34 | 71% |
| 35-44 | 68% |
| 45-54 | 58% |
| 55-64 | 49% |
| 65-74 | 33% |
| 75+ | 10% |
On-Shore Vs Off-Shore online purchases by New Zealanders
| Purchase type | %age |
| On-Shore Purchases | 74% |
| Off-Shore Purchases | 26% |
75% of online shoppers purchase online to get a better overall deal.
| Major reasons | %age |
| Get a lower price online than in shops | 76% |
| Get a better overall deal | 75% |
| Compare across product brands | 71% |
| Shop outside of business hours | 63% |
| Save time visiting shops | 56% |
| Find something not available in shops | 56% |
| Receive unbiased view of products | 54% |
| Find something not available locally | 54% |
| Avoid crowds | 50% |
| Read reviews by other consumers | 46% |
| Remain anonymous when shopping | 26% |
54% of New Zealanders own a smartphone. 74% of smartphone users have researched a product or service on their phone before making a purchase. 33% of smartphone users have used their smartphone to make a purchase.
Top online shopped categories
| Categories | %age |
| Clothing / Shoes /Accessories | 37.8% |
| Books/ Magazines | 32.1% |
| Music CD/ Videos / DVDs | 14.5% |
| Health and Beauty | 15.2% |
| Toys | 13.4% |
| Sports Equipment | 9.4% |
| Airline Tickets | 46.7% |
| Entertainment | 28.9% |
| Travel related Services (hotels/cars) | 27.6% |
Number of Online purchases Made
| Number of purchases | %age |
| 1 | 6% |
| 2-3 | 17% |
| 4-5 | 15% |
| 6-10 | 20% |
| 11-20 | 15% |
| 21+ | 14% |
| Don’t know | 13% |
Online retail spending by rural New Zealanders has grown 20% over the 12 months to 31 March 2014, outpacing the14% growth rate for urban residents.
67% of online retail spending by rural kiwis has been at domestic merchant’s websites. For urban shoppers, 61% of their online retail spending has been at domestic site.